Relocation Assistance Offered Within Country
# 97149 - Addison, Texas, United States
The Associate Marketing Communications Manager role works in conjunction with the Senior Marketing Manager to create and manage marketing communication and programs to support product launches, increase brand awareness, grow our physician channel business and elevate consumer experience of the EltaMD brand in the US. Employs a customer-first mentality across physical and digital channels to maximize customer acquisition, retention, and profitability.
Develops an in-depth understanding for EltaMD across key business environments. Drive initiatives essential to the continued growth and evolution of marketing programs and overall business.
Principal Duties and Responsibilities:
Physician Channel Sales Enablement 60%
Develop sales and merchandising materials (including but not limited to digital, in-office/retail display, printed collateral and branded apparel) to elevate brand, communicate product launches and engage physician channel customers
Drive and manage asset management and publishing tools that can help ensure brand consistency and provide brand guardrails
Lead targeted activations and strategies for key customers and potential customers based on segmentation analysis
Manage design and logistics of in-person and virtual customer events and industry conferences to provide a best-in-class brand experience
Provide education to field team so they are empowered to leverage marketing support, tools and technology
Collaborate with field team to develop and launch promotions to strategically drive sales
Connect with the field team and customers to understand marketing needs of the channel, assess competitive activity and identify opportunities
Partner with Supply Chain in managing inventory of physical collateral
CRM /Loyalty Program 30%
CRM
Support Sr Manager in building and launching CRM program to create customer-centric, personalized CX design and targeting to increase customer value and build brand love, retention and advocacy
Work closely with digital marketing team to align on personalization and consumer journey mapping to enhance the customer experience and improve campaign strategies
Monitor relationships with existing customers through CRM systems and implement digital marketing techniques that will drive new customers and acquisition of 1st party data
Loyalty Program
Support Sr. Manager in developing and launching a consumer(b2c) loyalty program and evolving the existing customer (b2b) loyalty program
Own the end-end loyalty customer experience in consumer and professional channels and champion what great customer experiences look like.
Launch brand ambassador program for dermatologist residents to amplify sampling and build brand love
Create and test rewards across multiple retention channels to create offerings that drive new product adoption, build sustained brand loyalty and engage customers in our mission.
Research, Analytics and Audience Segmentation (10%)
Support the development of audience segmentation strategy and lifetime value of B2B and B2C customers
Track and measure email communication KPIs to evaluate and improve on the results of all campaigns with a test/learn agenda
Oversee the unification of disparate sets of customer data into a master view of every customer.
Developing the 360-degree view of the customer that paves the way for measuring customer satisfaction across all touchpoints along the customer journey.
This is not an exhaustive list of duties or functions.
Education/ Experience Requirements
Basic qualifications include: Bachelor’s Degree required in Marketing or related field with 5+ years of work experience.
Preferred qualifications include: MBA, CPG experience is a plus.
Experience with below is a PLUS
Working Relationships
Does this position supervise: no
Travel Requirements
Expected percentage of travel: 10%
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognised brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.
For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education programme, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom’s of Maine please visit http://www.tomsofmaine.com.
Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.