Communications Manager

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

Communications plays a critical role in enhancing Gracenote’s reputation by articulating compelling narratives focused on the modern entertainment experience and how we fuel it. This role is responsible for cultivating meaningful relationships with key journalists, securing earned articles for product and business announcements and proactively placing strategic stories that underscore Gracenote’s innovation narratives that reach target audiences.  This role will also manage executive speakerships and awards programs, contributing to thought-leadership and content marketing initiatives.

Gracenote, a Nielsen company, helps media and entertainment companies around the world connect audiences with the content they love. Gracenote’s entertainment metadata and IDs power the entertainment ecosystem, from creation to distribution through discovery and monetization.  

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Responsibilities

• Establish and enhance Gracenote’s reputation as a global leader in entertainment data and technology among key audiences

• Collaborate closely with Gracenote Marketing and Content teams to achieve Marcomm goals

• Liaise with stakeholders across the business and in different geographies to understand emerging industry trends

• Develop compelling story angles and new data-driven insights that resonate with and engage target client segments

• Cultivate relationships with target reporters, editors, analysts, conference organizers and programmers to maintain open lines of communication and develop engagement strategies to educate them on Gracenote

• Manage awards and earned speaking program including identifying appropriate opportunities, managing deadlines and developing abstracts 

• Build and manage master media and analyst lists and editorial calendars 

• Develop media pitches and support proactive outreach and manage inbound media requests

• Draft comms plans, press releases, coverage reports, messaging documents and briefing books 

• Track key metrics for reporting

• Support the development of byline articles, insights pieces, blog posts and social media content for earned, paid and owned media

• Drive social engagement for Gracenote’s LinkedIn and manage employee social media enablement playbooks 

• Provide tactical support for the advancement of new content initiatives such as executive interviews, videos, podcasts, data visualizations as aligned with the overarching content strategy

Qualifications

• 5+ years of Communications experience working in-house in a global media/technology company or PR agency 

• Strong understanding of and passion for entertainment including content, user experience, engagement, advertising and monetization

• Exceptional written and oral communication capabilities

• Outstanding project management, organizational and time management skills 

• Results oriented and metrics-focused mindset

• Ability to craft and deliver compelling narratives that help meet company objectives 

• Motivated self-starter with ability/confidence to work both independently, and as part of a team

• Proven ability to manage multiple projects, programs and priorities in a fast paced, dynamic environment

• Ability to tap all available resources to conduct research, make contacts and develop relationships

• Experience with Cision, PR Newswire, Google Analytics and other Communications-function specific tools

• Have a roll up your sleeves and get it done attitude – it is not enough to have great ideas, you must be able to get stuff done 

• Playing well with others is a must - we work as a team

• Ability to work in a dynamic environment where priorities can shift and projects can arise quickly

• Ability to navigate ambiguity and evolving dynamics with a structured approach

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Additional Information

Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.

A reasonable estimated salary range for a new employee has been provided. It would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.