We’re seeking a talented Dental Communications & Marketing Writer to support an established, community-focused private dental practice. In this role, you’ll help the practice craft clear, engaging, and strategic communications for both their internal team and patient audience — spanning email campaigns, service announcements, promotions, and community outreach. We are looking for someone with thorough experience in the dental industry.
Scope and Duration
10 hours/week (45 hours per month)
Initial 6 month contract
What You’ll Do
Develop Internal Communications
Write clear, concise announcements for staff (new hires, service updates, internal initiatives).
Craft Patient-Facing Email Campaigns & Newsletters
- Announce new services (ex: periodontist joining the practice).
- Create targeted promotional emails (ex: senior discounts, seasonal promotions).
Help plan and implement a communication calendar (ex: “Pro Health Awareness Month”).
Support Community Outreach & Brand Voice
- Develop messaging aligned with the practice’s vision of holistic health.
- Collaborate with leadership on ideas to expand reach to younger patient demographics.
Optional Add-Ons (if experienced):
- Advise on tone/approach for social media responses.
- Write SEO-friendly patient education content (local SEO blogs, guides).
- Suggest content strategy improvements based on best practices in healthcare marketing.
What We’re Looking For
- 3+ years of marketing/communications writing experience with a strong understanding and experience in the dental industry.
- Having worked for a dental organization DSO would be awesome!
- Proven ability to write clearly for non-expert audiences.
- Experience with email marketing best practices (basic list segmentation, CRM familiarity).
- A collaborative mindset — able to work closely with small business owners and help shape priorities.
- Comfortable offering strategic input on communication cadence, tone, and opportunities.
- Bonus: Familiarity with dental/medical marketing, SEO fundamentals, social media content, or CRM tools.
About the Client
This is a small but growing dental practice with a forward-thinking leadership team — one partner brings extensive corporate business development experience (ex-IBM executive). The practice is expanding services (adding a periodontist) and is ready to strengthen patient engagement and brand positioning.
They have a CRM platform with patient lists but currently lack the internal bandwidth to develop polished messaging — that’s where you come in.