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Creative Tech Product Lead

Sett
Full-time
Remote
Israel
Public Relations

About the Role

We’re a fast-growing creative startup that partners with leading mobile-gaming companies to produce high-performing marketing assets. To keep scaling, we’re hiring a Creative Tech Product Lead to own the roadmap for our video-ad tooling, manage a small cross-disciplinary team, and keep our ad-production pipeline running smoothly. You will guide both product strategy and day-to-day operations for our internal Unity and product teams—ensuring every new mobile game is onboarded with the right toolset, timelines stay on track, and creative teams get the features they need to boost ad performance.

Key Responsibilities

  • Own the roadmap and PRDs for our Unity-based creative tools, approving development plans and ensuring they meet strategic and artistic goals.
  • Define and refine end-to-end workflows for new and existing games, translating creative strategy into clear tool and process requirements.
  • Lead Tech Artists, Asset Manager and guide the engineering team lead: set priorities, assign tasks, clear blockers, and track milestones.
  • Partner with Creative, Operations, and Customer Success teams to turn performance insights into actionable tasks and efficiency gains.
  • Introduce AI-driven and automated solutions that accelerate production and improve quality.
  • Run kickoff and retrospective sessions to capture learnings, mitigate risks, and drive continuous improvement.
  • Maintain and evolve a best-practice playbook for naming conventions, asset pipelines, and technical workflows.
  • Lead product an development related projects, defining and enforcing the infrastructure processes that ensure delivery excellence.


Qualifications & Skills

  • 4+ years in product management or technical roles within gaming, creative tech, or ad-tech.
  • Hands-on experience with Unity, After Effects, 3D workflows, and AI tools.
  • Highly organized, data-driven, and proactive at removing workflow bottlenecks.
  • Strategic thinker who drives low-effort, high-impact solutions aligned with team goals.
  • Proven ability to lead small cross-functional teams (development, tech art, product ops).
  • Strong communicator—comfortable translating between engineers, artists, and executives in English, both in-person and remotely.
  • Familiar with KPIs, OKRs, and other performance-monitoring methods.

Bonus Points

  • Experience rolling out AI-assisted creative pipelines.
  • Prior startup or high-growth team experience.