Digital Communications Specialist II

Job Description:

We are seeking a highly organized and detail-oriented Digital Specialist to support the execution, optimization, and management of digital advertising campaigns across programmatic platforms. The ideal candidate will play a critical role in building and maintaining high-performing campaigns that align with client goals and business objectives.

You will be responsible for data entry, campaign setup, monitoring, and reporting, while staying ahead of emerging trends and optimizing for performance. This role requires someone who is proactive, adaptable, and analytical, with a strong attention to detail and a passion for digital marketing.

Key Responsibilities:

• Campaign Setup & Execution:

  • Build and launch campaigns within programmatic environments.

  • Input targeting parameters, creatives, budgets, and other key elements for campaign activation.

  • Collaborate with internal teams to gather assets and ensure timely campaign launches.

• Campaign Management & Optimization:

  • Monitor live campaigns daily for performance, pacing, and delivery.

  • Make data-driven optimizations based on KPIs such as CTR, CPA, CPM, CPC, viewability, and more.

  • Troubleshoot issues and resolve discrepancies in real-time.

• Reporting & Analysis:

  • Pull performance data and input into standardized reporting templates.

  • Identify patterns, insights, and actionable recommendations based on campaign data.

  • Support the team in preparing post-campaign wrap-up reports.

• Cross-functional Collaboration:

  • Work closely with media planners, account managers, creative teams, and analytics teams.

  • Ensure all campaigns align with strategy, brand guidelines, and performance goals.

• Trend & Technology Awareness:

  • Keep a pulse on industry trends, platform updates, and emerging technologies.

  • Provide input on new tools or strategies to improve workflow or campaign performance.

  • Recommend innovative solutions and opportunities based on shifting digital landscapes.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.

• 1–3 years of experience in digital media, preferably in programmatic advertising or media buying.

• Strong Excel/Google Sheets skills for data manipulation and analysis.

• Excellent organizational skills and the ability to manage multiple tasks and deadlines.

• High attention to detail and commitment to accuracy in data entry and reporting.

• Ability to adapt to changing priorities and work in a fast-paced environment.

• Strong analytical and critical thinking skills.

• Forward thinker with a passion for innovation and continuous learning.

Preferred Skills (Not Required):

• Experience with digital analytics and tracking setup.

• Experience working in or with agencies or in-house digital teams.

• Knowledge of audience targeting, lookalike modeling, and data onboarding.

Core Competencies  

• Committed: Values each customer, while working hard to keep their business and support our communities.  

• Helpful: Delivers support in the ways that are most useful to our customers and addresses their needs with expertise, respect, and empathy.  

• Proactive: Understand what our customers need, and actively works to make their relationship with use seamless, easy, and rewarding.  

• Personal: Knows our customers well, and tailors our communications and interactions to address their needs and expectations.  

Benefits 

Cable One and our family of brands appreciates the role our associates play to help the company grow, and in return an excellent benefits package is offered to our associates to recognize the importance of their contributions, such as:  

• Medical, dental, and vision plans – start when you start!  

• Life insurance (self, spouse, children) 

• Paid time off (vacation, holiday, and personal/sick days)  

• 401(k) - 100% company match starts day 1 of employment (up to 5% of eligible compensation) 

• Group Legal plan with Identity Theft Protection 

Additional Perks  

• Tuition reimbursement (up to $5,250 on 1st year)  

• Annual community support to various organizations across the U.S.  

• Associate recognition & awards programs 

• Advancement opportunities  

• Collaborative work environment  

• FREE Cable One services for associates who live in a serviceable area 

Our Commitment 

Diversity lies in the communities we serve and among the associates who dedicate themselves to ensure our continued success. Here at Cable One and our family of brands, we believe it is our individual and unique talents, backgrounds and perspectives that, when combined, truly make us an unstoppable force. "Stronger Together" is not just a verbal cue, it is the motto that our associates live by, exemplify, and embody each and every day.  

Cable One and our family of brands is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability. 
 

Pre-hire Processes 

Cable One and our family of brands is committed to keeping our associates and customers safe. Job offers are contingent upon the results of background, drug screening, and reference check. Only after successfully passing these pre-hire clearances are individuals approved for hire and ready to start their successful and rewarding career.  

#LI-SK1