Marketing Communications Manager

AnswerLab is a leader in user experience research and strategy, partnering with the world’s
most influential brands to create experiences people love. For over 20 years, we’ve helped
organizations stay ahead of disruption by combining rigorous human insights with
forward-looking strategy in areas such as AI, emerging technologies, global product
ecosystems, and inclusive design. Our work fuels growth by enabling companies to make
confident, evidence-based decisions that put people at the center of product and service
innovation.

We’re seeking a strategic and hands-on Marketing Communications Manager to elevate
AnswerLab’s brand voice, content presence, and event strategy. This role is ideal for someone
who thrives at the intersection of storytelling, digital engagement, and strategic execution.
You’ll collaborate across the organisation, including researchers, product leads, and
executives, to translate complex insights into compelling, on-brand communications that
position AnswerLab as the partner of choice for global brands navigating innovation and
change.

Key Responsibilities:

Brand and Messaging
● Ensure consistent brand voice, tone, and messaging across all channels and
materials.
● Collaborate with senior leaders to refine positioning, value propositions, and
client-facing narratives.
● Partner with researchers and product leaders to bring to life our differentiation in AI,
emerging technology, and experience strategy.

Content Development & Optimization
● Lead development of high-impact content including blogs, case studies, research
reports, email campaigns, press releases, and sales enablement collateral.
● Partner with subject matter experts to turn technical insights into accessible and
compelling stories.
● Own the editorial calendar, ensuring alignment with business goals, campaigns, and
market trends.
● Work with SEO partners to optimize content for search, discoverability, and LLM
performance.
● Provide regular reporting on engagement, reach, and impact, with a focus on
continuous improvement.

Thought Leadership & Events
● Partner with PR agency to secure speaking engagements, webinars, and event
opportunities that build AnswerLab’s brand awareness and authority.
● Support the creation of executive bylines, op-eds, and perspectives to expand
AnswerLab’s voice in the industry.
● Develop and manage event campaigns from planning through post-event follow-up,
ensuring ROI measurement.

Social Media & Community Building
● Own AnswerLab’s LinkedIn and Instagram strategy and presence, creating content
that drives awareness, engagement, and client trust.
● Support selective use of YouTube and other channels to extend reach of thought
leadership and case studies.
● Monitor performance and optimize based on analytics and benchmarks.

Marketing Operations & Systems
● Use HubSpot (and other martech tools) to build, launch, and track campaigns.
● Partner with sales enablement to align content with revenue-generation priorities.
● Manage and maintain AnswerLab’s digital asset library and collateral.
● Explore and pilot new AI-driven marketing tools to improve efficiency and creativity.

Knowledge, Skills, and Experience

We understand that outstanding candidates can come from a variety of backgrounds. While specific experience is important, we are ultimately looking for individuals with the personal characteristics to thrive in a growing, client-focused business. The ideal candidate will likely meet many or most of the following criteria:

● 5+ years of marketing communications experience, ideally in high-growth B2B,
consulting, or professional services environments.
● Proven ability to craft compelling content across multiple formats and audiences.
● Strong event planning and management skills.
● Expertise in LinkedIn strategy and social media thought leadership.
● Proficiency with marketing automation (HubSpot preferred), analytics tools (HubSpot,
GA4), and reporting.
● Familiarity with SEO/LLM best practices and content optimization.
● Bachelor’s degree in Marketing, Communications, or related field.
Ideal candidate:
● Excellent stakeholder management and cross-functional collaboration skills.
● Highly organized, detail-oriented, and able to manage multiple priorities.
● Proactive, idea-generator who thrives on curiosity and is comfortable working in a
fast-evolving space (AI, emerging tech, UX, strategy).

AnswerLab Core Values

• Build trust
• Provide amazing service
• Support and encourage inclusivity
• Jump in to help others
• Handle change with flexibility
• Innovate our products and processes
• Explore creative solutions to challenges
• Make AnswerLab a great place to work

Physical Requirements

• Extended hours may be required to meet project deadlines
• Willingness to work shifted hours to service different time zones
• Sitting for extended periods of time

Additional Information

At AnswerLab, our mission is to create experiences people love. This means we strive to make our company a great place to work for people from all walks of life. Hiring people from a wide variety of backgrounds makes our company stronger and helps us achieve our mission.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class.

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