Marketing Communications Strategist
Williamsburg Learning
Full-time
Remote
Public Relations
About Us
At Williamsburg Learning (WL), we’re on a mission to prepare promising students for meaningful lives as principled leaders. We partner with schools like Williamsburg Academy, Leadership Academy of Utah, and Williamsburg Academy of Colorado to deliver transformational learning experiences that spark curiosity, growth, and purpose.
We live by our values — Growth, Right Action, and a Culture of Belonging — and we believe work should be both meaningful and fun. Our team is authentic, connected, and committed to doing the right thing for each other and the students we serve.
To support our people, WL offers 100% paid health premiums for full-time employees (75% for families), a 401(k) match up to 4%, PTO plus two annual “dark weeks”, paid school holidays, and an annual company retreat.
If our mission and culture resonate with you, we’d love to have you on our team!
About the Position
The Marketing Communications Strategist plays a key role in shaping and executing Williamsburg Learning’s marketing campaigns and customer communications. This hybrid strategist-generalist role combines marketing strategy, copywriting, user experience, and campaign execution. The Strategist creates compelling, empathetic messaging that resonates with parents and students, while ensuring campaigns are cohesive, timely, and effective across all channels.
This role requires both strategic insight and hands-on execution. The Strategist will plan and deliver full-funnel campaigns (awareness → enrollment → onboarding), write persuasive copy for multiple platforms, and collaborate with design and operations peers to ensure high-quality execution. Success depends on balancing creativity with detail, speed with quality, and leveraging both human insight and AI tools to improve efficiency and impact.
Essential Duties
- Marketing Campaigns: Plan, execute, and analyze full-funnel campaigns that drive awareness, enrollment, and onboarding success.
- Copywriting: Write clear, persuasive, and empathetic copy for ads, landing pages, nurture emails, program guides, and web content.
- User Experience (UX): Apply user-centered design principles to shape websites, emails, and campaigns around parent/student needs, ensuring usability, accessibility, and conversion optimization.
- Campaign Orchestration: Manage campaign calendars, coordinate deliverables, and ensure projects are completed on time and aligned with brand standards.
- Cross-Channel Messaging: Create cohesive communications across digital ads, email sequences, websites, guides, and social media platforms.
- Collaboration: Partner with Strategic Communications, CRM Administration, Design, and other peers to deliver integrated campaigns.
- AI-Enabled Marketing: Leverage AI tools (e.g., ChatGPT) to streamline copy creation, improve efficiency, and raise content quality.
- Continuous Improvement: Use data and feedback to refine messaging, optimize campaigns, and strengthen the parent/student journey.
- Other Contributions: Support strategic communications initiatives and related projects as assigned.
Goals & Outcomes (First 6–12 Months)
- Contribute to increased enrollment growth by supporting higher funnel conversion rates (MQL → SQL → enrollment).
- Improve parent engagement and satisfaction through empathetic, accurate, and user-centered communications.
- Help increase retention through effective re-registration and family engagement campaigns.
- Deliver error-free, high-quality copy consistently across all channels.
- Introduce AI-driven efficiencies to streamline marketing content creation and campaign delivery.
Tools & Systems
- HubSpot (CRM, campaigns, automations, workflows, CMS)
- Grow (analytics and reporting)
- Sales Message (SMS communications)
- G Suite (collaboration and documentation)
- Asana (project management)
- Generative AI tools (ChatGPT and related platforms)
- Canva (basic familiarity for light design support)
Core Responsibilities
- Marketing Campaign Strategy: Demonstrated experience planning, executing, and analyzing full-funnel campaigns.
- Copywriting Expertise: Proven ability to write persuasive, clear, and empathetic copy for ads, emails, guides, websites, and other assets.
- UX & Customer Journey Focus: Strong understanding of user-centered design principles; practical experience improving usability, accessibility, and conversions.
- Cross-Channel Content Creation: Skilled in developing cohesive messaging across ads, email, web, and social platforms.
- Marketing Technology: Comfort with marketing automation platforms (HubSpot preferred); ability to collaborate with ops specialists.
Key Skills & Attributes
- Strategic Thinking: Connects brand goals with parent motivations and student needs to shape effective campaign strategies.
- Creative Execution: Hands-on ability to produce and refine high-quality marketing assets independently.
- Collaboration: Works effectively with communications, design, and operations peers.
- Continuous Improvement: Uses data and feedback to strengthen campaigns and refine messaging.
- Detail-Oriented: Balances speed with accuracy to maintain quality standards.
- Mission-Driven: Empathetic, collaborative, and aligned with Williamsburg Learning’s mission of supporting families and students.
- Growth-Oriented: Eager to learn, experiment, and evolve in a fast-moving, complex environment
Working Conditions
- Full-time, remote role with standard business hours (occasional evenings/weekends during peak enrollment cycles).
- Collaborative work with internal peers and external partners.
Benefits
- Health insurance, 401(k), PTO, and other standard Williamsburg Learning employee benefits.
Equal Employment Opportunity (EEO) Statement: Williamsburg Learning is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
$75,000 - $80,000 a year