MarTech Product Manager

eTeacher Group is an EdTech pioneer and innovator that has been on the cutting edge of educational technology since its foundation. Today our company has grown to over 800 employees while we deliver high quality live courses to over 50,000 students a year on our online Learning Platform. Our strategy is to continue on our path of innovation to deliver personalized, outcome focused learning experiences, by leveraging AI technology and advanced teaching methodologies.

We are seeking a Product Manager to lead the strategy and execution across our digital messaging and VoIP platforms. This high-impact hybrid role combines MarTech automation expertise with communications infrastructure management, supporting critical workflows across CRM, Sales, Retention, and Customer Service.

You will be responsible for driving product innovation, technical integration, and operational excellence across different CPaaS (Comunication Platform as a Service) platforms. This role blends technical fluency (APIs, systems integration) with business strategy (journey automation, performance optimization), enabling scalable, compliant, and high-performing customer communication.

Key Responsibilities

• Digital Messaging Platform Ownership
• End-to-End Product: Manage the messaging platform across SMS, WhatsApp, and related channels with a focus on performance, scalability, compliance, and stability.
• Workflow & Journey Design: Build and optimise customer journeys using no/low-code tools, balancing rapid deployment with technical integrity.
• Cross-Functional Alignment: Translate strategic business objectives into technical product roadmaps aligned with CRM, Sales, Customer Success, and Marketing goals.
• Data-Driven Optimisation: Use performance metrics and customer insights to continuously iterate on messaging strategies.
• Compliance & Deliverability: Maintain adherence to regulations (e.g., META Business Changes, STIR/SHAKEN, SMS Regulations) and optimise message delivery.
• Platform Maintenance: Own bug triage, performance monitoring, escalation protocols, and license optimisation.
• Change Enablement: Deliver training, documentation, and support to ensure smooth change adoption by technical and non-technical teams.

VoIP & Contact Center Platform Management 

• Feature Adoption & Optimisation: Lead the adoption and testing of new VoIP features, using call data and insights to drive improvements in call flow, answer rates, and agent productivity. Prioritise features that enhance system performance and customer outreach. 
• Outbound Anti-Spam Management: Implement anti-spam and caller ID strategies to reduce blocked calls and improve connect rates for outbound outreach. 
• Agent & Contact Centre Support: Serve as liaison between product, IT, and call centre teams. Gather feedback and drive system improvements to enhance agent experience and customer satisfaction. 
• Roadmap Development: Own and execute the roadmap with a focus on reliability, feature rollout, and business alignment. 

• Experience managing communication and engagement platforms (WhatsApp, SMS, VoIP etc.)

• Strong understanding of API integrations, data flow mapping, and webhook orchestration across CRM and CPaaS systems.

• Ability to write and manage technical documentation (integration guides, logic flows, data dictionaries).

• Skilled in agile methodology, backlog management, release planning, and cross-functional coordination.

• Excellent stakeholder management skills with the ability to bridge technical and non-technical audiences.

• Comfortable analysing system performance, user behaviour, and channel effectiveness to guide product direction.

• Strategic thinker who can identify gaps, propose solutions, and drive execution from idea to release.

• (A plus) Hands-on experience designing automated workflows within low/no-code platforms.

• (A plus) Experience with system migrations, vendor transitions, or infrastructure modernisation projects.

 Why Join Us? 

This is a unique opportunity to drive innovation at the intersection of marketing automation and communications infrastructure. You’ll help build next-generation messaging and voice solutions that power every stage of the customer journey—from acquisition to retention and support.