PR Specialist

ob Description

We’re looking for a strategic communicator and storyteller who can elevate Holafly’s voice in the global tech and travel ecosystem. As a PR Specialist you will be mainly focused on Thought Leadership; you’ll be responsible for identifying and amplifying the unique perspectives of Holafly’s executive team and subject-matter experts — positioning them as authoritative voices in connectivity, innovation, sustainability, and global travel.

Your work will directly contribute to Holafly’s brand awareness, media presence, and reputation as a disruptive scale-up in the eSIM and travel-tech industries.

Key Responsibilities

Thought Leadership Strategy

• Design and execute the thought leadership roadmap for Holafly’s executive team, aligning with business goals and brand pillars.
• Work directly with C-level and senior leaders to identify unique angles, develop their personal positioning, and craft long-form and short-form content (op-eds, interviews, conference scripts, LinkedIn posts).
• Pitch executives as speakers at relevant global events and conferences, and manage their speaker profiles, bios, and content assets.
• Monitor trends and conversations in the travel-tech space to insert Holafly’s voice where it matters most.
• Lead the LinkedIn content strategy for Holafly’s leadership team, ensuring their presence is consistent, credible, and aligned with their roles and expertise.
• Empower key employees and teams to become brand advocates on LinkedIn through training, content suggestions, and ongoing support.
• Take ownership of projects to position Holafly as the go-to media voice in our industry. You’ll work cross-functionally with content and tech teams to bring this vision to life.
• Partner with People & Culture to align messaging with employer brand objectives.

Media Relations & Executive Profiling

• Pitch thought leadership pieces and founder stories to top-tier media across key markets.
• Manage relationships with journalists, editors, and podcast/booker contacts relevant to business, travel, and tech verticals.
• Prepare executives for interviews with tailored briefings and talking points.

Measurement & Optimization

• Track and analyze the impact of thought leadership and LinkedIn strategies using defined KPIs (visibility, engagement, reach, earned media value).
• Provide clear reporting and recommendations to improve voice, reach, and positioning.
• Coordinate with the PR team to scale efforts globally.

Requirements

• Bachelor’s degree in Journalism, Marketing, or a related field.
• 3+ years of experience in similar roles, with the ability to handle multiple projects simultaneously.
• Proven experience in PR & Thought Leadership Strategies, preferably in international and fast-paced global environments.
• Strong writing and storytelling skills with a portfolio of successful PR campaigns or events.
• Excellent organizational and project management abilities with attention to detail.
• Familiarity with eSIM technology and telecom trends is an advantage.
• Willingness to travel occasionally for events and press engagements.
• Minimum C1 level of English (spoken and written) or native proficiency.
• Data-oriented mindset: able to analyze results and optimize events for maximum impact and efficiency.
• Comfortable working with autonomy and flexibility within a remote, fast-scaling team.