Job Summary:We are seeking a dynamic and results-driven Public Relations Manager to elevate our brand's reputation and drive strategic communication initiatives. The ideal candidate will be a proactive storyteller, adept at building and maintaining relationships with media, influencers, and key stakeholders. You will develop and execute comprehensive PR strategies that enhance brand awareness, manage reputation, and support business objectives in today's rapidly evolving media landscape.
Responsibilities:- Strategic PR Planning & Execution:
- Develop and implement integrated PR strategies aligned with overall marketing and business goals.
- Create and manage annual PR plans and budgets.
- Identify and leverage emerging PR trends and technologies.
- Media Relations & Content Creation:
- Cultivate and maintain strong relationships with journalists, bloggers, and industry influencers.
- Proactively pitch media outlets and secure positive media coverage.
- Craft compelling press releases, media kits, bylined articles, and other PR materials.
- Manage and respond to media inquiries promptly and professionally.
- Influencer Marketing & KOL Engagement:
- Identify, engage, and manage relationships with relevant key opinion leaders (KOLs) and influencers.
- Develop and execute influencer marketing campaigns to amplify brand messaging.
- Measure the ROI of influencer campaigns.
- Reputation Management & Crisis Communication:
- Monitor media coverage and online sentiment to identify potential reputation risks.
- Develop and implement crisis communication plans and protocols.
- Proactively manage online reviews and social media mentions.
- Content Strategy & Digital PR:
- Collaborate with content marketing teams to develop integrated content strategies.
- Utilize social media and digital platforms to disseminate PR messages and engage audiences.
- Optimize PR content for search engines (SEO).
- Performance Measurement & Reporting:
- Track and analyze PR campaign performance using relevant metrics and analytics tools.
- Prepare regular reports on PR activities and results.
- Provide insights and recommendations for continuous improvement.
- Partnerships & Sponsorships:
- Evaluate and manage partnership and sponsorship opportunities to enhance brand visibility.
- Build relationships with thought leaders and industry associations.
Requirements:- Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field; Master's degree preferred.
- Minimum of 5+ years of proven experience in public relations, with a track record of successful campaigns.
- Strong understanding of traditional and digital media landscapes.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives.
- Proven experience in influencer marketing and KOL management.
- Experience in crisis communication and reputation management.
- Proficiency in using PR measurement and analytics tools.
- Strong social media and digital marketing knowledge.
- Ability to work independently and as part of a team.
- Strong organizational and project management skills.
- Ability to be a company spokesperson.
- Experience with SEO principles.
Preferred Qualifications:- Experience with video content creation and distribution.
- Experience with PR automation software.