Senior Communications Manager

About the Role

NetBox Labs is seeking a Senior Communications Manager to lead our external communications strategy and establish our PR and analyst relations program from the ground up. Reporting to the Head of Marketing, you'll have the opportunity to shape our communications narrative and build strategic relationships with media and industry analysts that will drive awareness and credibility for NetBox Labs in the enterprise infrastructure market.

You'll be joining a lean, scrappy marketing team, helping us establish NetBox Labs as a thought leader in network infrastructure and automation while building strategic relationships with key media outlets and analyst firms.

In this role, you will:

• Develop and execute comprehensive PR and analyst relations strategies that significantly increase brand and awareness for NetBox Labs globally at both the executive and practitioner levels

• Develop and maintain relationships with tier-1 business and enterprise technology media outlets, journalists, and industry publications

• Establish and nurture relationships with key industry analysts at firms like Gartner, Forrester, IDC, EMA and other relevant research organizations

• Work closely with the Head of Marketing and the NetBox Labs executive team to define and execute on thought leadership positioning.

• Create compelling press releases, media pitches, and other PR materials that showcase NetBox Labs' innovation and market leadership

• Collaborate with product marketing, product management, and technical teams to translate complex technical concepts into compelling narratives for external audiences

• Coordinate analyst briefings, product demos, and strategic positioning sessions

• Secure speaking opportunities and media interviews for company executives at industry conferences and events

• Monitor media coverage, analyst reports, and industry sentiment to track brand positioning and share of voice

You will work closely with:

• Marketing Leadership to deliver comprehensive communications programs that align with demand generation and pipeline goals

• Product Marketing, Product Management, and our Chief Evangelist to ensure consistent messaging and technical accuracy across all external communications

• Executive team to align on strategy, messaging, and thought leadership positioning

• The Customer Success Sales, and Partner teams to tell customer, partner, and user stories to the market.

• External PR agencies and consultant partners as needed to amplify reach and specialized expertise

It would be fantastic if you had the following background:

Skills and Competencies:

• Exceptional writing and storytelling abilities with experience creating content for multiple audiences (media, analysts, technical buyers, executives)

• Strong strategic thinking and ability to develop long-term communications roadmaps

• Excellent relationship-building skills and comfort in engaging and aligning with senior executives, journalists, and industry analysts

• Strong project management skills with the ability to manage multiple campaigns and relationships concurrently

• Self-motivated and able to work autonomously and collaborate across a remote and global team environment

• Experience using PR and communications measurement tools to track coverage quality, reach, and sentiment

Required Experience:

• 5-7 years of public relations and analyst relations experience in enterprise technology companies

• 2+ years of experience working in a fast-paced startup environment

• Demonstrated experience building and managing relationships with enterprise technology media and industry analysts

• Proven track record of securing high-quality media coverage and positive analyst positioning

• Experience working with technical audiences and translating complex concepts for broader markets

• Experience developing thought leadership content and executive positioning strategies

Bonus points:

• Previous work experience in networking or IT infrastructure space and/or high-growth B2B SaaS companies

Our culture and values: 

• We own and solve problems with high attention to detail.

• Our open source contributors, users, customers & team are all part of our community. When our community wins, we win.

• We prioritize simplicity and think twice before adding complexity

• Clear communication helps keep our team aligned and collaborating smoothly.

About NetBox Labs:

NetBox Labs helps companies build and manage complex networks. We help customers accelerate network automation by delivering open, composable products and supporting the network automation community.

NetBox Labs is the commercial steward of open source NetBox, the world’s most popular network source of truth, and Orb, the next-generation open source network observability platform. Our products include NetBox Enterprise, a fully supported self-managed NetBox with advanced features, and NetBox Cloud, a secure, scalable, and reliable SaaS edition of NetBox.

NetBox powers thousands of companies, and NetBox Labs is backed by investment from Notable Capital (formerly GGV), Grafana Labs CEO Raj Dutt, Flybridge, IBM, Salesforce Ventures, and Mango Capital.