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This role is responsible for shaping the communication strategy across the North American organization, supporting the portfolio initiatives while implementing and ensuring consistency with brand. It involves leading a team to make strategic decisions on implementation of visual identity, and brand hierarchy while elevating marketing tools, processes and strategy. The position also requires close collaboration with sales, executive leaders to develop impactful messaging, thought leadership, and (PR) communications. Additionally, the role oversees tracking KPIs to guide strategy; identifies, vets and signs on external agencies; develops budgets, owns annual kick off meeting and leads the execution of large-scale campaigns that engage multiple business units and North American audiences.
Under general direction and in accordance with all applicable government laws, regulations and ASP policies, procedures and guidelines, this position:
- Collaborate with marketing, product development, client services and sales to produce relevant content (Slicks, PPTs, whitepapers, videos, website content, training materials, etc.)
- Create new, relevant, and engaging multichannel content that aligns with overall marketing plans/objectives
- Leverage new marketing tools, processes and automation to deliver high value to customers and revenue for the business
- Lead the development and execution of comprehensive public relations strategies that promote favorable media coverage, facilitate effective stakeholder communication, and enhance the organization’s reputation/NPS
- Partner with North America senior leadership to craft executive messaging, and strategic narratives for investor relations, corporate reputation, and internal alignment
- Ensure all customer- and internal-facing marketing materials align with product-specific value positioning & branding (best practice documents, user guides, etc.)
- Evaluate and implement emerging communication technologies (e.g., AI-driven personalization, immersive media, Web3) to future-proof marketing efforts.
- Pilot new platforms and formats to expand brand reach and engagement (e.g. Showpad)
- Act as a global content liaison, sharing marketing assets globally to enable other regions to leverage relevant content while remaining focused on North America execution.
- Act as a partner to our North American sales organization to create seamless process of sales tools, kits to support local tradeshows and launches. Define branding strategy for presence at trade shows, customer experience centers and national (internal) meetings
- Responsible for reviewing, analyzing and recommending initiatives based on relevant analytics and KPIs (Google Analytics, Google Ads, social platforms, etc.).
- Lead tactical areas of product launch (tools development, email campaigns, content development and social media planning)
- Lead the identification, assessment, and management of external marketing agency partners, ensuring alignment with brand standards, guidelines and strategic goals. Must be comfortable with providing creative direction to external agency partners
- Oversee and lead the annual North America Kick-Off meeting, from location, vendor selection and support executive messaging for the event
- Drive efficiency and effectiveness through strategic vendor partnerships, media mix modeling, and performance analytics.
- Act as a change agent within the organization, influencing cross-functional teams to adopt brand-led thinking.
- Performs other duties assigned as needed.
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