Tourism Public Relations Senior Account Executive

Company 
Join Development Counsellors International (DCI), a NYC-based place marketing agency named one of Outside Magazine’s Best Places to Work. We help destinations tell their stories and land high-profile media coverage. Learn more at www.aboutdci.com

DCI is an equal opportunity employer and has taken a Diversity Pledge to ensure our agency is advancing racial justice, identifying unconscious bias, educating our staff, and using our place marketing platform to advocate for change. Our agency is also a member of the Diversity Action Alliance and Black Travel Alliance. While this job posting is a guide, we welcome applicants that may bring diverse backgrounds, ideas and experiences to DCI. 

The Role

We’re searching for a Senior Account Executive (SAE) who lives and breathes tourism, hospitality, and food & beverage PR. Are you the next media maestro for our domestic tourism business. You’ll craft strategic pitches, build journalist relationships, land top-tier coverage, and become your team’s media guru. As an SAE, you will become the go-to internal resource for insider knowledge about traditional media professionals. Influencer partnerships are not included in this role. This hybrid role (2 days/week in NYC) is perfect for someone who thrives on both independence and collaboration—and loves a little adventure in their work.

What you’ll be doing

·       Media Relations Campaign Implementation

·       Shape Media Strategy: Develop key messages, pitch themes and editorial calendars aligned with client goals.

·       Build Media Relationships: Connect with journalists and producers, monitor trends and identify coverage opportunities.

·       Pitch & Secure Coverage: Draft pitches, pitch story ideas, book interviews to generate editorial placements.

·       Events: Manage press trips and media events.

·       Measure & Improve: Track coverage, analyze results and recommend fresh angles.

Clients You’ll Work With
Our clients include Loudoun County (VA), Louisville (KY), Rockford (IL), and other destinations across the U.S.

Qualifications

·       3-4 years PR experience preferably; Agency experience preferred

·       Strong, creative, AP-style writing an absolute must

·       Ability to “spot” a story angle

·       Strong interpersonal skills; ability to pitch stories over the phone or over email

·       Strong presentation skills and confidence in making public presentations

·       Highly self-motivated, with the ability to work independently

·       Impeccable organization; Microsoft Office proficiency

·       Driver’s license required

·       Applicants must be U.S. citizens or have all necessary approvals to live/work in the U.S. without Visa sponsorship

Benefits

·       Competitive salary: $65k–$75k

·       Open-book management

·       Performance-based incentives

·       Medical, dental, and vision coverage

·       401(k) match: 4%

·       Flexible PTO, paid holidays (12), Office closes for over a week at the end of the year

·       Parental leave (12 paid wks)