Remote vs. Hybrid Jobs: Which is Best for Communication Experts?

A remote worker in nature

By Matt Bradford | 2025-01-23

Remote and hybrid work is now mainstream. For communication professionals—from PR to internal comms—both models offer flexibility and career growth.

But which one works best for you?

Let’s look at the data, trends, and real-world benefits of each.

Remote Work Is on the Rise

More communication roles are going fully remote.

According to Upwork, 22% of the U.S. workforce will work remotely by 2025. This shift is clear in PR, internal comms, and digital marketing.

Key reasons why remote communication jobs appeal:

  • Full flexibility on where you work
  • Global job market access
  • Better work-life balance

If you’re applying for remote writing jobs worldwide or PR roles with distributed teams, the market is growing fast.

Hybrid Roles Still Offer Value

Hybrid models blend remote work with in-person time.

A survey from Owl Labs found 62% of workers aged 22–65 work remotely at least some of the time. Hybrid setups often give structure and human connection while preserving flexibility.

In communication roles like:

  • Marketing strategy
  • Media relations
  • Event communications

Hybrid models can support collaboration without full-time office hours.

Marketing Adapts Quickly to Remote Work

LinkedIn’s 2024 Jobs on the Rise shows remote marketing jobs grew 342% since 2019.

This reflects a long-term trend:

  • Digital campaigns can be run from anywhere
  • Collaboration tools enable team workflows
  • Measurement and analytics can be tracked remotely

If you’re in content, digital, or brand marketing—remote roles are becoming the default.

Remote PR Jobs Are Also Surging

PR Week reports 75% of PR agencies now offer hybrid or fully remote models.

What this means:

  • More remote PR jobs on job boards
  • Flexibility in working with global clients
  • Virtual media briefings and remote campaign planning

Remote PR roles are viable for both early-career and senior-level professionals.

Factors to Consider When Choosing

Here’s what to weigh when deciding between remote or hybrid:

  • Work style – Do you need face-to-face time or prefer deep focus?
  • Role demands – Some roles require site visits or live events.
  • Career growth – Hybrid may offer more spontaneous mentorship.
  • Work-life balance – Remote often means better control over your day.

Buffer’s latest report found 98% of remote workers want to keep working remotely at least some of the time.

The Bottom Line

Both remote and hybrid comms jobs can help you grow your career.

Here’s the good news:

  • You don’t have to pick one forever
  • More employers now offer flexible options
  • You can test what works best through contracts or freelance gigs

Whether you want remote communication jobs or hybrid PR work, 2025 is a great time to explore new ways of working.

Find remote comms roles