The Role
The Communications Specialist at MaryRuth’s plays a key role by crafting compelling written content that supports our marketing and brand initiatives across all touchpoints. This position is responsible for producing engaging, on-brand copy that educates, inspires, and connects with our community while adhering to compliance guidelines in the VMS space through digital, print, and product-related channels. Working closely with Marketing, Product Development, Compliance, and Creative teams, the Specialist translates complex health and nutrition topics into digestible, high-performing content. This is a remote, full-time, 40h/week, salaried role with a compensation range of MXN 467,600 - 561,000 per year.
Responsibilities
- Create compelling, accurate, and on-brand copy for MaryRuth’s products, launches, and updates.
- Reliably produce content that is grammatically correct and is aligned with the MaryRuth's brand, ensuring that information is presented in an accessible, engaging style.
- Work with the Compliance team to develop content that follows all relevant U.S. FDA, etc., regulations for vitamins, minerals, and supplements.
- Collaborate with the Marketing and Creative teams to optimize content for high performance across a variety of channels and marketplaces; partner with Sales & Retail and Product Development for product launch and event-related copy.
- Update product details across markets to keep all specifications and descriptions up-to-date and accurate.
- Effectively convert technical product details into more approachable, easily-understood information.
- Utilize SEO best practices to enhance digital marketing content.
- Additional responsibilities as needed.
- Some travel (<5%) may be required, with advance notice provided to the employee.
Qualifications
- 3-5 years relevant experience in copywriting, content marketing, or communications is required.
- Bachelor's degree in English, Creative Writing, Marketing, Communications, or a related field OR equivalent experience required.
- Strong writing and storytelling skills, ideally with a portfolio of compelling brand or product copy; experience adapting language within a brand voice.
- Experience in the health, wellness, or CPG (Consumer Packaged Goods) industry is strongly preferred, with VMS (vitamin, mineral, supplement) experience a plus.
- Familiarity with FDA/FTC guidelines preferred; demonstrated ability to translate scientific or technical content into engaging, consumer-friendly copy is ideal.
- Understanding of content best practices for SEO, eCommerce, and digital marketing.
- Knowledge of Digital Asset Management (DAM) systems or CMS platforms is helpful.
- Experience using project management tools like Asana, Monday, or Trello.
Physical Requirements
- Must be able to exert up to 10 pounds of force occasionally or a negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects, including the human body.
- This role involves sitting most of the time, but may also involve moving for brief periods of time.
Benefits Summary
- Competitive compensation, commensurate with experience.
- Flexible paid vacation.
- Paid sick time.
- Paid volunteer time.
- Paid federal holidays.
- Medical insurance.
- 13th month pay.
- Home office and health/wellness stipends.
The Culture at MaryRuth’s
We are a fast-growing startup with a small, unified team that has a lot of fun and a big drive to change the world through our products. We are primarily an E-commerce, health-conscious company with a focus on creating vegan and organic vitamins and supplements for everyone.
We believe our work benefits from the diverse perspectives of our employees. As such, MaryRuth’s celebrates inclusion and is committed to equal opportunity employment.
MaryRuth’s is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, hair texture and hairstyles, pregnancy, childbirth, (or related medical conditions, including, but not limited to lactation), physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws.