Marketing and Communications Manager

Position: Marketing and Communications Manager
Reports to: Senior MCM/CMO
Place of Work: Remote
Working Hours: Monday to Friday - 6am-2pm SAST
Salary:  R25 000 per month
Start date:  As soon as possible

Key Responsibilities:

1. Platform and Content Management

   • Regularly update and optimise customer-facing platforms, ensuring they’re user-friendly and SEO-optimised to increase visibility and webinar registrations.

   • Develop and implement lead magnets and innovative scripts to attract new leads.

   • Identify and leverage emerging marketing channels to keep Integrity Property Investment at the forefront of the industry.

2. Webinar Registration and Client Engagement

   • Strategise and execute campaigns to drive webinar registrations through compelling content and targeted outreach.

   • Manage client interactions following registration to enhance engagement and customer experience.

   • Develop comprehensive pre- and post-webinar processes, including tracking registrations, responding to client messages, and preparing sales follow-up reports.

3. Email Campaigns

   • Write and schedule innovative email scripts to engage and nurture the existing database.

   • Maintain a strategic calendar for email campaigns and ensure all communications are timely, relevant, and aligned with brand objectives.

   • Conduct market research to keep campaigns current and competitive.

4. Social Media and Brand Awareness

   • Regularly update and manage social media platforms with engaging content to promote webinars and brand initiatives.

   • Research and implement new platforms to broaden brand reach and enhance customer engagement.

   • Plan and manage campaigns that align with Integrity Property Investment's goals and objectives.

5. Weekly Marketing Meetings

   • Prepare weekly slide decks showcasing campaign performance, KPIs, and actionable insights.

   • Present updates, provide feedback, and lead discussions on ongoing and upcoming campaigns.

6. CRM System and Automation Management

   • Oversee the CRM system, including automation setups, nurture sequences, and landing pages.

   • Develop forms, landing pages, and email campaigns that support lead nurturing and client engagement.

7. Website Management

   • Ensure the website is consistently updated with SEO-friendly, client-centric content.

   • Monitor and implement trending website features, ensuring mobile compatibility and brand consistency.

   • Collaborate with the design team to create new pages and content as needed.

8. Brand Identity and Competitor Analysis

   • Maintain a clear and consistent brand identity across all channels, updating logos, colors, and themes as necessary.

   • Conduct regular competitor analyses, identifying effective strategies to keep Integrity Property Investment ahead of the market.

9. Team Collaboration and Support

   • Collaborate with team members to meet shared goals and support individual projects.

   • Provide assistance to ensure team deadlines are met, contributing to group success.

Required Skills and Qualifications:

• Education: BCom degree in Marketing or a related field, or equivalent experience.

• Minimum 3-5 years experience in a similar role

• Proven experience in marketing and communications and results achieved

• Strong understanding of CRM systems, email marketing, social media management, and SEO.

• Excellent written and verbal communication skills.

• Ability to stay current with market trends and leverage insights to drive brand growth.

• Proficient in using marketing tools and platforms to manage content, track KPIs, and generate reports.

• Team-oriented with a proactive approach to supporting colleagues.

R25 000