Position: Marketing and Communications Manager – Personal Brand Focus
Reports to: CMO
Place of Work: Remote
Working Hours: Monday to Friday – 6am-2pm SAST
Salary: R25 000+ per month, depending on experience
Start Date: As soon as possible
The Marketing and Communications Manager will be instrumental in building, growing, and promoting the personal brand of a business coach and public speaker. This is a strategic role requiring someone who can position him as a thought leader, generate media and speaking opportunities, and execute marketing campaigns that amplify his authority, visibility, and influence. The ideal candidate is a personal brand strategist, experienced in content creation, PR, and pitching to events and industry platforms to expand reach and credibility.
Key Responsibilities
Personal Brand Strategy & Growth
Develop and execute a comprehensive personal branding strategy for the coach.
Identify and create opportunities for brand exposure through events, media appearances, podcasts, webinars, and collaborations.
Pitch to conferences, speaking engagements, and industry events to grow visibility and authority.
Marketing Campaigns & Lead Generation
Design and implement campaigns that position the coach as a leading authority in business coaching.
Generate high-quality leads and engagement through email marketing, social media, and digital platforms.
Monitor, analyse, and report on campaign performance to optimise strategies.
Content Creation & Management
Create compelling content for blogs, social media, email, landing pages, and other marketing assets.
Develop long-form content such as books, guides, and whitepapers that reinforce the coach’s authority.
Oversee content calendars to maintain a consistent and strategic brand voice.
Email Marketing & CRM Management
Manage automated email campaigns to nurture leads and clients.
Ensure CRM data integrity and leverage segmentation to personalise communication.
Conduct A/B testing to optimise engagement and conversion.
Social Media & Digital Presence
Plan and publish content that strengthens the coach’s personal brand across key platforms.
Grow audience engagement and follower base strategically.
Explore emerging platforms to maintain relevance and authority.
Book Writing & Publishing Support
Assist with writing, editing, structuring, and publishing business books aligned with the coach’s brand.
Coordinate with designers, editors, and publishing partners to meet timelines.
Repurpose book content into blogs, social media posts, lead magnets, and promotional campaigns.
Collaboration & Reporting
Provide insights and reports to senior leadership to inform strategy.
Contribute to marketing planning, team meetings, and performance reviews.
Required Skills & Qualifications
Degree in Marketing, Communications, or a related field (or equivalent experience).
Proven experience in personal brand marketing, public speaking promotion, and thought leadership positioning.
Strong writing and editing skills, particularly in long-form content.
Experience pitching to events, conferences, and media to grow a personal brand.
Proficiency with CRMs, email marketing platforms (HighLevel or ActiveCampaign preferred), and social media management.
Exceptional organisational, project management, and communication skills.
Ability to multitask and manage campaigns independently from conception to execution.
R25 000+ per month, depending on experience