Marketing and Communications Specialist

MARKETING AND COMMUNICATIONS SPECIALIST – REMOTE OR HYBRID (CALIFORNIA) 

THE FIRM

Weintraub Tobin is an innovative provider of sophisticated legal services to dynamic businesses and business owners, individuals, emerging companies, and nonprofits. From locations in Sacramento, San Francisco, Los Angeles, Orange County, and San Diego, more than 80 attorneys assist clients throughout California with business and litigation needs, including corporate law, finance and tax law, labor and employment, real estate, intellectual property, entertainment, and digital media. We maintain our leadership position by creating a value-added and trust-based relationship with our clients. We also have a long and meaningful history of supporting the communities in which we live and work. The Firm offers a supportive and collegial environment where individual contributions are recognized and celebrated, and hard work is balanced with personal fulfillment and responsibilities. 

THE OPPORTUNITY

Weintraub Tobin, a leading California law firm with more than 80 attorneys, is seeking a full-time (40 hours per week), proactive Marketing & Communications Specialist to join our Firm. This position is open to remote candidates based in California.   

This role is critical in supporting the Firm’s strategic marketing, business development, and internal/external communications efforts. This role is responsible for creating compelling, brand-aligned content and managing digital channels to elevate the firm’s visibility, promote attorney expertise, and communicate practice area strengths and firm news. Ideal candidates are both creative and analytical, with a strong grasp of digital trends, legal marketing best practices, and a proactive, team-oriented approach. Strong writing, editing, and design skills are essential, along with the ability to collaborate effectively across departments and proactively support marketing initiatives that drive client engagement and business growth. 

RESPONSIBILITIES

• Content Development & Editorial Oversight: Create, edit, and publish compelling content for firm news, legal updates, client victories, award announcements, press releases, thought leadership, sponsorships, and community involvement. Provide feedback and edits to attorneys with attention tone and clarity. Oversee the content calendar to maintain a cohesive brand voice and deliver timely communications.
• Website Management: Serve as the primary point of contact for all website-related updates. Recommend and implement enhancements to improve site functionality, accessibility, and user experience.
• Social Media Strategy and Management: Develop, execute, and maintain a robust content calendar for the firm’s social media platforms, including LinkedIn, Facebook, X, YouTube, and podcast distribution channels. Tailor content to each platform while maintaining consistency with the firm’s tone, visual branding, and messaging.
• Graphic Design and Visual Content: Lead the creation of graphics and multimedia content, including visuals for social media, website banners, email marketing campaigns, sponsorship ads, promotional materials, and internal events. Ensure all visual assets align with the firm’s visual identity and brand standards.
• Video Editing: Edit and enhance video and image content for use in podcasts, YouTube content, and promotional campaigns.
• SEO and Optimization: Optimize website structure, metadata, tags, and internal linking strategies. Stay informed on SEO trends and Google algorithm updates to maintain competitiveness.
• Collateral Development: Draft, edit, and update a variety of marketing materials, including attorney biographies, practice area descriptions, overview documents, and one-pagers. Ensure materials reflect current credentials, accolades, and firm branding.
• Analytics & Reporting: Monitor and analyze digital performance metrics, including website traffic, referral sources, page performance, and social engagement KPIs. Benchmark competitors’ digital presence and performance to inform strategic recommendations.
• Team Collaboration and Support: Work collaboratively with the broader marketing team, providing support across functions when team members are out or during peak activity. Participate in brainstorming sessions, project planning, and cross-department initiatives to support firm-wide goals.
• Industry and Firm Knowledge: Develop a comprehensive understanding of the firm’s practice areas, target audiences, attorneys, core differentiators, and brand voice.
• Practice Group Support: Attend practice group meetings as needed to better understand the firm’s services and also to share updates on digital performance metrics. 
• Compliance and Ethics: Ensure that all digital marketing activities adhere to applicable legal advertising rules and ethical guidelines. Work closely with the Director of Marketing & BD to review and approve content for compliance prior to publication.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of marketing and communications experience, preferably in professional services or a law firm.
• Strong writing, editing, and content development skills with excellent verbal communication abilities.
• Proficiency in Microsoft Office Suite and experience with CRM systems (e.g., Nexl, InterAction, Salesforce) and email marketing tools (e.g., Constant Contact).
• Experience with website content management systems (WordPress or similar).
• Graphic design and video editing skills (Adobe Creative Suite, Canva, Final Cut Pro, or similar).
• Familiarity with SEO principles, Google Analytics, and digital performance measurement tools.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Collaborative, resourceful, and proactive approach with a proven record of reliability and punctuality.

EQUAL EMPLOYMENT OPPORTUNITY

The Firm is an equal opportunity employer. It is Firm policy to provide equal opportunities to all qualified individuals regardless of race, color, creed, religion, national origin, sex, age, physical or mental disability, medical condition, marital status, sexual orientation, sexual identity, genetics, veteran status, or any other class protected under federal, state, or local law. This policy applies to all terms and conditions of employment. It is the intent of the Firm to comply with all applicable federal and state laws with respect to fair employment practices. The Firm will provide reasonable accommodation to qualified applicants and employees with a known disability or medical condition or for an employee’s religious beliefs provided the accommodation does not cause undue hardship to the Firm. Any applicant or employee with a qualifying disability or medical condition, or a religious practice, that requires an accommodation in order for the employee to perform the essential function of his or her job, should contact Human Resources to discuss it further so the Firm can determine if a reasonable accommodation exists and can be provided.

SALARY RANGE

Sacramento: $65,000 - $80,000

Southern California: $67,000 - $85,000 

San Francisco: $75,000 - $92,000

Salary will be determined based on a combination of factors including relevant experience, skill set, and geographic location.