Marketing and Communications Specialist (Remote)

SUMMARY: 

The Marketing and Communications Specialist will be responsible for crafting and executing integrated marketing strategies that drive brand awareness and customer engagement. This role requires a strong background in content development, campaign management, and brand management. The ideal candidate will create compelling, high-quality content across various digital channels, develop and manage multi-channel marketing campaigns, and ensure consistent brand messaging. In addition, they will leverage data-driven insights to refine strategies, work closely with cross-functional teams, and engage both internal stakeholders and external partners to drive business growth. This is a dynamic role ideal for a proactive, analytical, and creative marketing professional. 

ESSENTIAL DUTIES AND RESPONSIBILITIES: 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.   

Content Development and Management 

• Develop high-quality, engaging content, including blog posts, social media posts, success stories, and presentations, that aligns with the company's brand, messaging, and target audience.
• Organize and maintain a centralized sales content repository, ensuring it's up-to-date and easily accessible to the sales team.
• Collaborate with subject matter experts to gather information and develop accurate and engaging content.
• Work across the team (e.g., marketing analyst) to monitor performance of marketing content and adjust content strategies based on performance data and feedback.
• Ensure that all marketing and communication materials are consistent with the company's brand guidelines. 

Campaign Management 

• Design and implement marketing campaigns that align with business goals and target specific behaviors. 
• Develop compelling campaign messaging and creative materials, including email marketing, social media ads, and landing pages.
• Regularly evaluate campaign effectiveness through detailed reporting and analytics, and refine strategies based on data-driven insights and market trends. 
• Coordinate campaign logistics—managing timelines, budgets, and vendor relationships—to ensure timely execution and optimal resource utilization. 

Stakeholder Engagement: 

• Collaborate closely with cross-functional teams—including sales, product, and customer support—to ensure messaging consistency and maximize the impact of marketing efforts across all customer touchpoints.
• Establish regular check-ins and feedback loops with internal teams (e.g., sales, product, customer support) to ensure marketing initiatives are aligned with their needs and insights.
• Act as a liaison between the marketing department and other business units to integrate diverse perspectives into content and campaign strategies.
• Cultivate relationships with external agencies, vendors, industry experts, and influencers to support broader marketing efforts and extend brand reach.
• Regularly assess and integrate feedback from these external partners to refine marketing strategies and enhance campaign effectiveness. 

QUALIFICATIONS: 

Education

• Bachelor’s degree in marketing, journalism, strategic communications, or a related field 

•  

Designations/Certifications

• None 

•  

Licenses 

• A valid drivers’ license is . 

•  

Experience 

• 3+ years of experience in marketing or communications, with a strong focus on copywriting, content creation and campaign management. 

•  

• Experience in a B2B or financial services environment preferred.

TOTAL REWARDS:

• Health Plans: Medical, Dental, and Vision
  • Our medical plan includes robust offerings such as fertility benefits and fully paid preventative care.
  • Our dental coverage also includes adult orthodontia, and other less commonly covered dental treatments.
• Fully Employer-Paid Life and Disability Benefits
  • Life Insurance - three times base salary
  • Accidental Death and Dismemberment
  • Short and Long-term Disability
• Employee Wellness and Recognition Program with employer-paid incentives for employees and their spouses
• Flexible Spending Account and Dependent Care options
• Health Savings Account with generous employer contribution
• Time Away from Work
  • Generous PTO accruals
  • 11 Holidays and 4 Early releases
  • 16 Hours of Volunteer Time Off
  • 20 days of paid parental leave (in addition to STD)
  • Marriage, Bereavement, and Jury Duty leave policies
• Employee Assistance Programs
• 401k Retirement Plan including employer match and profit sharing
• Adoption Assistance
• Tuition Assistance