Position: Marketing & Communications Manager
Location: Remote
Employment Type: Part-Time
Work hours: 06:00-10:00 SAST
Salary: R18, 000 per month
Overview:
We are seeking a highly skilled Marketing & Communications Manager with 3–5 years of experience, ideally in the property sector. This role requires a versatile, hands-on marketer with a strong focus on lead generation, digital marketing, content creation, and CRM management. The ideal candidate will be proactive, results-driven, and able to manage multiple channels while supporting the business owner in strategic decision-making.
Key Responsibilities:
1. Lead Management & CRM:
Manage the company’s CRM system to capture, track, and update leads.
Receive incoming leads, assess potential, and nurture them through the sales funnel.
Maintain clear communication with the business owner regarding leads requiring their attention.
Develop and implement lead follow-up strategies to increase conversion rates.
2. Digital Marketing & Lead Generation:
Plan, execute, and monitor Facebook advertising campaigns, including retargeting and lead generation campaigns.
Implement SEO strategies to increase organic traffic and improve search engine rankings.
Manage online marketing campaigns across multiple platforms, including social media, email, and paid ads.
Analyse marketing metrics and provide actionable insights for continuous improvement.
3. Content Creation & Communications:
Develop engaging and persuasive marketing content for web pages, landing pages, email campaigns, and social media.
Create high-quality graphics, visual assets, and presentations in line with brand guidelines.
Ensure all content reflects the company’s voice, values, and messaging strategy.
Support internal and external communications to maintain brand consistency and engagement.
4. Strategy & Reporting:
Collaborate with the business owner to define marketing strategies and objectives.
Monitor campaign performance, track KPIs, and prepare regular performance reports.
Identify market trends, competitor activity, and opportunities for growth.
5. Administrative & Team Collaboration:
Coordinate with internal and external stakeholders, including designers, developers, and copywriters.
Provide regular updates to the business owner on marketing activities, leads, and performance.
Skills & Requirements:
3–5 years of proven experience in digital marketing, communications, and lead generation.
A strong understanding of the property sector is highly desirable.
Proficiency in CRM systems and lead management processes.
Hands-on experience with Facebook Ads, Google Ads, SEO, content creation, and graphic design tools.
Ability to create compelling marketing campaigns and manage multiple channels.
Strong written and verbal communication skills.
Highly organized, proactive, and self-motivated.
Comfortable working remotely and managing time effectively.
Ability to provide strategic input and collaborate with the business owner.
Desirable Attributes:
Creative thinker with a solutions-focused mindset.
Strong analytical skills and data-driven decision-making.
Ability to prioritize tasks and manage deadlines in a fast-paced environment.
R18, 000 per month