About Us.
We're looking for a PR Manager to work alongside the CEO, COO and CPO to ensure that the PR strategy is as ambitious as the company is.
Public Relations & Brand Management
- Own and execute Epos Now’s public relations strategy.
- Define and maintain the company’s tone of voice and ensure all communications reflect our brand values.
- Create and manage a press release calendar for significant business events (e.g., product launches, customer case studies, appointments, CSR initiatives, investment or IPO announcements).
- Engage stakeholders and lead copywriting and design efforts as required.
Media Outreach & Engagement
- Build and maintain relationships with journalists, trade publications, and media outlets globally to increase brand awareness.
- Proactively identify speaking engagements, panels, and media appearances for key spokespeople (CEO, COO, CPO).
- Ensure all press releases and content have follow-backlinks and are SEO compliant.
Newsjacking & Thought Leadership
- Monitor breaking news relevant to our customers and sector, creating timely responses and thought leadership content.
- Coordinate with internal stakeholders to ensure alignment on public statements.
Case Studies & Awards
- Deliver at least one customer case study per quarter with video and photography, ensuring high-traffic pages are leveraged.
- Maintain an annual awards calendar; submit entries and manage award participation to maximise exposure.
- Amplify award wins across internal and external channels.
Hero of the High Street Report
- Create quarterly data analysis reports highlighting key market trends for retail and hospitality sectors.
- Ensure reports are published on a dedicated landing page and used as PR content across channels.
Event Management & Influencers
- Develop a repeatable trade show calendar, managing logistics, ROI reporting, and lead capture.
- Host webinars, panels, or customer events with strategic partners to enhance visibility.
- Explore influencer opportunities to promote Epos Now products and services.
General PR Duties
- Serve as first point of contact for inbound media enquiries and crisis management.
- Deliver monthly PR reports including engagement, media coverage, backlinks, and lead generation.
- Ensure internal teams are informed and engaged with published content.
Success Measures / KPIs
- Minimum of 1 press release every two weeks (moving to weekly when feasible).
- At least 2 pieces of content per month featured in Tier 1 and Tier 2 publications.
- One customer case study per quarter.
- Win at least one award per quarter in relevant categories.
- Successful execution of 4 trade shows in the first year.
- Regular publication and amplification of the quarterly Hero of the High Street report.
Skills & Experience
- Proven experience in PR, communications, or copywriting, ideally in tech, retail, hospitality, or SME sectors.
- Strong media relations and journalist engagement experience.
- Exceptional writing and editing skills with attention to brand tone and voice.
- Experience in event management, awards submissions, and influencer collaboration.
- Understanding of SEO best practices, content amplification, and digital PR.
- Ability to work autonomously, prioritise tasks, and meet deadlines in a fast-paced environment.
Personal Attributes
- Creative and proactive thinker with a “can-do” attitude.
- Highly organised with strong project management skills.
- Passionate about SMEs and supporting their growth.
- Comfortable representing Epos Now externally and in the media spotlight.