PR Manager (E-com brand)

Job description

Hungry Minds is a fast-growing international publishing house redefining education, entertainment, and art. Last year, we sold over 250,000 copies of The Book and achieved $20M in sales. This year, we aim to double our impact, targeting half a million copies and preparing to release our next book. We’re on a mission to establish Hungry Minds as a leading global brand at the intersection of education, art, and entertainment.

💰 Our Growth:

• $1M revenue in 2023 (Aug - Dec)
• $20M revenue in 2024
• $50-70M revenue target for 2025

About the Role

The PR Manager will play a key role in shaping and communicating Hungry Minds’ voice across multiple channels. You’ll lead public relations efforts for our e-commerce initiatives, new product launches, and brand storytelling — ensuring consistent, authentic, and impactful communication.

Responsibilities

• Develop and execute a comprehensive PR strategy aligned with brand and campaign goals.

• Build and maintain strong relationships with journalists, media outlets, and influencers across lifestyle, education, and design sectors.

• Draft press releases, media kits, and brand communications that capture the essence of Hungry Minds.

• Secure media coverage for new product launches, partnerships, and company milestones.

• Manage PR campaigns around crowdfunding and e-commerce launches.

• Monitor media coverage, analyze results, and prepare performance reports.

• Collaborate with marketing and creative teams to ensure message consistency across all channels.

• Manage brand reputation and handle any press-related crisis communications.

• Identify and leverage opportunities for brand storytelling, interviews, and thought leadership.

Requirements

• Proven experience as a PR Manager or Communications Lead, ideally within an e-commerce, lifestyle, or publishing brand.

• Strong network of media and influencer contacts in relevant industries.

• Excellent writing, storytelling, and communication skills (English; French is a plus).

• Strategic thinker with hands-on execution ability.

• Ability to work independently in a fast-paced, creative environment.

• Experience managing PR for crowdfunding or international brand launches is a plus.

What We Offer

• Work with a passionate, creative, and international team.

• Flexible remote setup.

• The opportunity to shape the public image of a growing, mission-driven brand.

• Competitive compensation and growth potential.