Publicist

Location: Hybrid – Occasional in-office collaboration in San Diego
Employment Type: Full-Time
Pay Range: $66,850 – $74,000 per year

About Pacific Health Group

At Pacific Health Group, we are at the forefront of revolutionizing healthcare. You will play a vital role in this mission. We are dedicated to improving health outcomes by addressing social determinants of health and coordinating comprehensive community-based services, particularly through our programs. If you are passionate about making a difference and have the skills to lead in this dynamic environment, we invite you to join our team.

Overview

The Publicist serves as the primary voice of Pacific Health Group to the public—crafting, distributing, and managing all external communications, media relationships, and brand messaging. This role is pivotal in increasing public awareness of our mission, shaping our reputation, and ensuring that our programs, services, and successes are well represented in the media. The Publicist will oversee press releases, manage media inquiries, develop storytelling content, coordinate interviews, and foster strong relationships with journalists, influencers, and community leaders.

Key Responsibilities

Media Relations & Publicity

• Write, edit, and distribute press releases, media advisories, and public statements.
• Serve as the primary point of contact for all media inquiries, ensuring timely and accurate responses.
• Proactively pitch story ideas to local, regional, and national outlets to increase coverage of Pacific Health Group initiatives.
• Cultivate and maintain relationships with journalists, editors, bloggers, and industry influencers.

Brand & Message Development

• Ensure all public communications align with Pacific Health Group’s mission, values, and brand voice.
• Develop compelling narratives and human-interest stories that highlight the impact of our services.
• Collaborate with internal teams to identify newsworthy initiatives, program milestones, and community impact stories.

Event Promotion & Coverage

• Partner with program and outreach teams to promote events, community health fairs, and press conferences.
• Coordinate media attendance and arrange on-site coverage.
• Oversee photography, videography, and live social media updates during key events.

Digital & Social Media Support

• Work with the communications team to amplify press coverage across social platforms.
• Monitor media mentions and online conversations related to Pacific Health Group.
• Develop shareable content that reflects current campaigns and public health initiatives.

Departmental Communication

• Assist in developing and implementing departmental communication strategies.
• Prepare holding statements, FAQs, and media briefings to ensure consistent messaging during high-profile situations.

Example Scenarios

Scenario 1: High-Impact Press Release
You coordinate with program leads to announce the launch of a new behavioral health initiative. You draft a press release featuring patient success stories, secure quotes from leadership, and pitch the story to local news, resulting in coverage across TV, print, and online platforms.

Scenario 2: Media Event Coordination
You plan a press conference highlighting the outcomes of our Street Outreach program. From media invitations to talking points for speakers, you ensure the event garners positive coverage and reinforces Pacific Health Group’s role in the community.

Scenario 3: Relationship Building with Journalists
You host a breakfast roundtable with health reporters to discuss emerging healthcare needs and Pacific Health Group’s role in addressing them. The connections made lead to multiple feature stories over the next quarter.

Success Measures

• Growth in earned media coverage quarter over quarter
• Positive sentiment in media mentions and online discussions
• Timely responses to media inquiries
• Increased public awareness of Pacific Health Group’s mission and services
• Strong, ongoing relationships with key journalists and influencers

Real Impact Example

“Through strategic media engagement and storytelling, the Publicist increased earned media coverage by 35% in one year, enhancing Pacific Health Group’s public visibility and driving community engagement for programs serving vulnerable populations.”

• Proven experience in public relations, journalism, communications, or related fields
• Background in marketing and business development
• Strong writing, editing, and verbal communication skills
• Ability to craft compelling stories that resonate with diverse audiences
• Existing relationships with media outlets (preferred)
• Familiarity with healthcare or nonprofit communications (preferred)
• Ability to manage multiple projects with tight deadlines
• Basic proficiency with media monitoring and distribution tools

Time Off & Leave

• 160 Hours of Paid Time Off (PTO)
• 12 Paid Holidays per year, including your birthday and one floating holiday after 1 year of employment
• 4 Paid Volunteer Hours per Month to support causes you care about
• Bereavement Leave, including Fur Baby Bereavement

Health & Wellness

• 90% Employer-paid Employee-Only Medical Benefits
• Flexible Spending Account (FSA)
• Short-Term & Long-Term Disability | AD&D
• Employee Assistance Program (EAP)

Financial & Professional

• 401(k) with Company Match
• Monthly Stipend
• Opportunities for professional development and internal growth

Culture & Perks

• Employee Discounts via Great Work Perks and Perks at Work
• Quarterly In-Person Events

Equal Opportunity Employer
Pacific Health Group is an Equal Opportunity Employer. We are committed to creating an inclusive and equitable workplace where all individuals are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, religion or creed, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity or gender expression, sexual orientation, national origin or ancestry, citizenship status, physical or mental disability, medical condition (including cancer and genetic characteristics), age (40 and over), marital status, military or veteran status, genetic information, or status as a victim of domestic violence, assault, or stalking. We value diversity in all forms and encourage individuals from historically underrepresented communities to apply.

Job Application & Offer Disclaimer

Pacific Health Group is committed to maintaining a transparent, lawful, and secure hiring process in compliance with California labor laws and employment standards. No candidate will be offered employment without meeting the required qualifications and skillset for the position and successfully completing all steps of our recruitment process, which include:

• Submission of a completed internal application via our HRIS system
• A formal pre-screen with our recruiting team
• Completion of a skills assessment (if applicable to the position)
• Participation in a final interview with hiring leadership
• Receipt of a formal verbal offer from our authorized hiring team

AI & Human Interaction (HI) in Recruitment

Pacific Health Group is committed to fairness, equity, and transparency in our hiring practices. We use AI (Artificial Intelligence) tools to help match candidate resumes against our job descriptions, focusing on qualifications, skillsets, and location.

All resumes that meet these criteria are then reviewed by HI (Human Interaction) — our recruiting and HR team. Pacific Health Group remains true to our Equal Employment Opportunity (EEO) statement, ensuring that every candidate is given fair and consistent consideration.